Company introduction
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Established in 1997, Hangzhou in-Choice Import & Export Co., Ltd. is an international trading company that integrates design, production and sales. We specialize in hats, scarves, gloves, bags, apparel, home textiles and outdoor furniture and equipment. Our annual sales exceed 70 million US dollars. The  company is located in the Xihu District of Hangzhou, a city with a strong cultural connotation, convenient transportation and charming environment.

We have been growing for 21 years and can now count on a team of over 200 professionals. We have established solid relationships with 200 partners from more than 30 countries around the world, including Spain, the United Kingdom, the United States, Germany, Italy, France, Canada, Australia and Russia, offering quality products to over 30 million consumers worldwide every year. We have built long-lasting cooperation and win-win relationships with over 180 factories in China, allowing us to rely on a stable and high-quality supply system. The company is certified to ISO 9001 Quality Management System, ISO 14001 Environmental Management System and OHSAS 18001 Occupational Health and Safety Management System: we strive to constantly increase the level of standardization of our management and to improve the economic and social benefits of the company. Today, thanks to a steady and solid growth, our company has become an industry leader.

 In pursuing our mission to “Create a comfortable and fashionable life” we follow the business philosophy of “Integrity, Cooperation, Expertise and Efficiency”. While creating value for customers, the company also provides employees with an all-round platform that allows to disclose their full potential.

Our prospects for the future include further developing our main business and expanding in the industry, anticipating trends and breaking our own records to strengthen our role as smart global trading company.


Our Core Values:
Customer Focus  
Passion & Determination Teamwork        
Support & Success
Our Mission:  Create a comfortable and fashionable life Our Vision: Be a smart global trading company
Our Mission/Our Vision
Our Spirit/Our Philosophy
Our Spirit: Anticipate trends,Breaking our own records                
Our Philosophy :Integrity, Cooperation, Expertise and Efficiency